5 Steps to Getting Started with Video Marketing
There are a lot of factors that come into play. We'll be the first to tell you that animation and live videos are not right for every situation.
Before you get started, take these five simple steps to determine if animated messaging is a good investment.
Understand what you can and can't do using video techniques and how it works
Define your objectives and what messaging gaps you are trying to fill
Determine how the video asset would be used, who would use it, and when would it be used
Identify what channels of distribution are available to you and assess their effectiveness
Evaluate message strength, video content and story-line options of several approaches