integrated marketing and demand generation
Image Five marketing services
Make Your Message Speak Loudly and
in Meaningful Terms to Drive Revenue
In today's market it's more important than ever to have a well defined target market and brand messages tailored to their specific needs. But it doesn't stop there. Your message has to reach your target market in a way that drives action.
We help our clients fine tune their brand and differentiate from competition. We may start by developing an integrated marketing plan that leverages every aspect of their marketing mix, but
that's not where we finish.
For us the end-game is execution and driving revenue!
Marketing Strategy Planning Services
we eliminate blind spots
THE (not so) PERFECT PLAN
Don't let Blind Spots sabotage your go to market plans
Go-to-marketing plans aren't a 'nice-to-have', marketing plans are a 'must-have'. Think of your marketing plan as a road map with fail-safe mechanisms for meeting business objectives. If built on a weak foundation, marketing plans are like a house of cards that crumble without notice.
That's why our planning process begins with research and analysis about the market, competitors and perceived value of your market offering to eliminate blind spots. We bring fact-based information into your organization, not otherwise not be available, to guide idea generation, development of alternative options and decision making.
Based on a solid foundation of fact-based market intelligence we apply creativity, proven approaches and market insights to help you build an effective go-to-market plan.
Go-to-Marketing Planning for Success
eliminate blind spots and integrate marketing with sales activities
It's easy to get caught up in tried and true marketing basics that cover all aspects of what a marketing plan should be. Effective marketing plans don't just heighten awareness, create interest and position market offerings. Effective marketing plans bridge the gap between marketing programs and sales processes.
That's why we include building sales enablement tools and sales tactics into our go-to-marketing planning process. We call it execution 'follow-through' to merge the marketing process with the sales process . . . . making each process stronger and more effective.
EXECUTIVE GTM PLANNING
Our Executive Go-to-Marketing Planning Workshop helps companies that want to infuse new ideas into their business development activities or accelerate revenue growth, are in the process of launching a new product or entering a new market, or are facing competitive challenges in the marketplace.
The program uses fact-based market intelligence to build a go-to-market program leveraging multi-departmental participation and value-add while integrating marketing best practices with advanced sales processes. The outcome is better decision-making and an executable road map for driving revenue and profit.
Content Marketing Services
great marketing is impossible without great content
Useful content should be at the core of your marketing
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Instead of pitching your products or services, provide truly relevant and useful content to your prospects and customers to help them solve their issues.
Our marketing materials make you stand out in crowded markets
Our print and digital based content goes beyond traditional advertising-speak. We customize your message to your target audience in ways that make your brand speak loudly and in engaging terms.
Good content tells your story in a compelling way.
we do to develop great content
We collect and interpret data about your market and competition so when it gets to producing content, the story-line and your message will be relevant, credible, and targeted to your specific audience.
Developing content for content's sake seldom delivers results. We help you build a comprehensive content and distribution plan that aligns your message to each buyer persona and your audiences' buying cycle.
For your audience to understand your message, you first have to capture their attention. We make your content not only sound good but also look good in a brand supporting way.
Here's where creativity and style comes into play. Our forty years of business experience gives us plenty of creativity to produce meaningful content that is relevant and of value to your audience.
We develop print, digital and multi-media marketing content
Watch to uncover the two secrets to successful In-bound Marketing.
Over 88% of marketers are using content marketing as part of their go to market strategy.
Content marketing costs 62% less that traditional techniques and generates 3 times the number of leads.
72% people prefer to receive promotional content through email, compared to 17% who prefer social media.
Email Marketing is far from being dead
91% of consumers check their email daily. According to HubSpot, 76% of marketers today say they use email more now than they did three years ago. A study by Custora, predictive analytics firm, reported that customer acquisition via email has quadrupled in the last 4 years.
Despite the popularity of Facebook, Twitter and the like, email marketing continues to play a critical roll in successful marketing strategies. Just think about it. There are over three times (3X) more email accounts that there are Facebook and Twitter combined.
Part of the reason is that while social media is in some cases good for customer exposure, email marketing is in all cases the most cost effective solution for customer acquisition.
Email marketing is far from being dead. Marketers consistently rank email as the single most effective tactic for customer awareness, acquisition, conversion, and retention.
Comprehensive Email Services
We offer comprehensive email services to meet all your needs.
We'll help evaluate if email marketing will be effective for you, and if so, how best to design a program to support your brand and meet your objectives.
We'll contribute ideas, create design and content, and even provide distribution services. From filling in gaps where you need extra help, to complete agency services, we have you covered.
Email services matched to your requirements
We'll help you figure out if email marketing is right for you before making an investment
Jump Start Program
If you're new to email marketing, we'll build a foundation to get you started fast
We'll show you to take control of your email program and become independent
Full Agency Services
You can outsource your entire email marketing program to free up your resources and time
We'll design a comprehensive email campaign and fill resource gaps as needed
If you need help with your email marketing program you'll always have trusted resources
Strategy & Tactics
Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
McKinsey & Company
TECHNOLOGY | DATA MANAGEMENT | CONTENT | STRATEGY | TRAINING
Tactical Marketing Campaigns
Integrate a complete arsenal of marketing tools and techniques to drive revenue
A comprehensive approach for marketing campaigns
Whether the objective is nurturing prospects, filling a sales pipeline with leads, or building market awareness, our tactical marketing campaign services are based on a comprehensive approach. We start with a collaborate process to define the campaign scope and objectives to create a series of messaging assets to effectively create interest and position against competition.
We fill in all the campaign pieces from design and content development to segmentation, targeting and multi-channel, multi-device delivery.
Then we help you execute, monitor, and enhance.
The Anatomy of a Marketing Campaign
IDEATION & STRATEGY
We don’t rely on cookie-cutter approaches. We use every ounce of creativity and experience to design the most effective campaign.
We synchronize every campaign component and build each unique campaign element from messaging assets and collateral to scripts.
EXECUTION & MONITORING
We’ll help with hands-on execution and provide control mechanisms to monitor campaign effectiveness and provide in-flight enhancements.
From concept to results
A marketing campaign is a well organized process to communicate a message to the marketplace for a specific purpose. The purpose typically has a narrow, if not singular, focus, like creating awareness, generating leads or perhaps collecting feedback from the market.
The methods and tools however are numerous. Marketing campaigns use specially created messaging assets that are distributed through various channels and media types. Multiple, carefully sequenced touch points and targeted messages matched to each identified buying persona are a mandate.
We help businesses develop successful marketing campaigns that are based on thorough planning and research, a comprehensive understanding of competition, market needs and competitive differentiation and best practices for engaging target audiences.
The Moving Parts of an Integrated Demand Generation Campaign
use of multi-media, multi-channel approaches
For maximum impact, we integrate our content, digital, and email marketing programs with our sales enablement and sales process programs to provide a complete arsenal of tools and techniques.
We strike a balance between in-bound and out-bound tactics to maximize campaign effectiveness. Using customized templates, content, and conversational scripts, we enable proactive lead follow-up that opens up meaningful sales conversations and accelerates revenue generation.