We Make Your Message Resonate More Powerfully
with your Target Audience to Attract More Prospects
Buyers have developed an effective immune system when it comes to traditional advertising-speak. Today, it's relevant and interesting content that engages customers. Up your marketing game by creating quality content that can be distributed across multi-media channels to heighten awareness and build your brand with a larger target audience.
77% of B2B marketers rank content marketing as essential, although only 36% say they are effective at content marketing
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep.
(Demand Gen Report, 2016)
When it comes to getting your message in front of a target audience, there's no better way than with video. Video isn't just for creating interest and building the top of the funnel, it also has a critical place in leading prospects through the middle of the funnel all the way to the bottom.
Sales Messaging & Competitive Positioning
We start with your value proposition . . . get it right
and everything else will fall into place.
We provide clear, compelling, and consistent messaging assets that grab attention, separate you from competition, and effectively communicate your value proposition.
Using an outside-in approach, we examine the core of your value proposition to validate, enhance, and encapsulate it within all messaging assets. Our approach is to challenge and verify every value proposition and message before moving forward.
We test your uniqueness for relevance, validate market perception, and analyze it in view of competitors. We uncover gaps and provide new insights and modifications based on facts and unbiased research.
Is your message working the way it should?
Maybe it could work better.
86% of value propositions presented to customers
are not relevant. CMO Insights
The #1 inhibitor to a sales person's success is their inability to communicate their value message in a compelling and confident way. Sirius Decisions
If the value proposition is wrong, everything else will be wrong
Your may be surprised, but having a wrong value proposition is more common than you think. There are many reasons for that, but if it's not customer enticing and different, pull back your sales efforts until you get it right.
Build from your difference, not from your strengths
It's easy to define your value proposition based on what you're good at. But if you do, you're missing the point. The only things that matter is what your customers really value most and your differentiation.
If you can't articulate your value, no one else will either
You may have put a lot of effort into crafting a strong sounding value proposition but if it's not meaningful to your prospects or they don’t understand it, start over because you really don’t have one.
4 Steps to Effective Sales Messaging
Leverage workshops and internal interviews to encapsulate your core value message and messaging assets.
Conduct primary and secondary research to test your core value message and differentiation against competitors.
Identify the gap between internal assumptions and market perceptions to isolate blind spots that need attention.
Make fact-based adjustments to your core value message and develop multi-use and targeted field-ready messaging assets.
Your Message Matters
The outcome is messaging assets that amplify your competitive differentiation. These assets are crafted to resonate with unique target audiences and are suitable for a variety of communication situations.
The results are multi-use value messages communicated consistently in a compelling and confident way for every customer-facing interaction.
We Make You Stand Out in a Crowded Market
When it comes to marketing, content is king. Our print and digital based content goes beyond traditional advertising-speak. We customize your message to your target audience in ways that make your brand speak loudly and in engaging terms.
Our Areas of Expertise
Developing content for content's sake seldom delivers results. We help you build a comprehensive content and distribution plan that aligns your message to each buyer persona and your audiences' buying cycle.
Here's where creativity and style comes into play. Our forty years of business experience gives us plenty of creativity to produce meaningful content that is relevant and of value to your audience.
We collect and interpret data about your market and competition so when it gets to producing content, the story-line and your message will be relevant, credible, and targeted to your specific audience.
For your audience to understand your message, you first have to capture their attention. We make your content not only sound good but also look good in a brand supporting way.
Good content tells your story in a compelling way.
Over 88% of marketers are using content marketing as part of their go to market strategy. Content marketing costs 62%less that traditional techniques and generates 3x the number of leads.
We Develop Content with a Purpose
We help you differentiate and become part of the conversation early in the buying journey by developing and communicating thought leadership content. Thought leadership is content that is recognized by others as innovative, covering trends and topics that influence an industry.
It's the most effective way to allow your audience to get to know you before the selling
Differentiate from your competitors with
thought leadership and become your market's go-to source.
96% of B2B buyers want content with more input from industry thought leadership
Demand Gen Report, 2016
Guidelines for Developing
Thought Leadership Content
Our Thought Leadership Services start with identifying high impact business themes to link customer issues to your market offering. We prepare a thought leadership content plan and matrix aligned to specific targeted buyer roles to guide content development. We'll even help distribute your thought leadership assets through the most effective channels.
We Get the Right Message to the Right Audience at the Right Time
Great content only has value if reaches your target audience. We don't want it wasted. That's why we also help you deliver your message to your target audience using a combination of digital and traditional distribution channels.
Multiple Messages. Multiple Channels.
Each message. Multiple channels
Electronic distribution is perhaps the fasted and least expensive way to broadcast your message.
From email campaigns to landing pages, we help enlarge your digital footprint.
Social media has clearly earned its way into B2C marketing, but used properly it can also be effective for B2B marketing.
We take the non-sense out of being social in a digital world.
There's no question about being in the digital age, but that doesn't mean print media is dead.
We balance cost using the best media to reach your desired market.
Getting the right message to the right audience at the right time can be tricky. We'll guide your efforts or do the heavy lifting for you. We'll even show you how to automate content distribution.