Being successful in the real estate business takes more than a standard listing agreement and access to a multiple listing service. In good times and in bad, it's a lot of work. In any case, effective marketing makes all the difference in the world when measuring success.
That's where we come in. Building your brand, utilizing technology, and putting the power of content and digital marketing to work for you.
Use the power of content and digital marketing to make your
brand unique and increase sales
Email marking is the most affordable and efficient way for real estate professionals to generate leads and turn them into active prospects. It's the best way to stay connected with past and potential buyers. Professional looking emails builds your brand and separates you from other agents and agencies.
The great thing is that it doesn't have to take a lot of your time
and you don't have to spend a fortune to get results.
We Make Email Marketing Simple
(and cost effective)
the best kept secret of successful
real estate professionals
Email Marketing Keeps You Center Stage
Ninety-five percent (95%) of consumers have at least one email address and most check email at least once a day. Seventy-four percent (74%) of consumers prefer email for reciving commercial information. Email is far and away the best way to reach a targeted audience ... and the most cost effective way.
There are a lot of ways to use email marketing, only limited by your imagination. If you don't have an active email program in place, you're missing out on a huge opportuinity.
Unlimited Ways to Use Email Marketing
The secret to email marketing is consistency without overloading your audience. You can't predict when a contact will turn into an active buyer, but when they do, email marketing will be the reason they call you.
Keep your potential customers informed about new property listings that meet their buying criteria even if they are not in an active search. You never know what will grab attention and trigger a buying action.
NEWS & INFO
Sometimes the best way to sell is not to sell. With email marketing you can provide potential customers with valuable information and demonstrate your're the go-to-source when their interest in making a move peaks.
A Full Range of Email Services Options
When it comes to email marketing, it's not a one-size fits all proposition. We look at every clients' situation as unique and work accordingly. We'll help you assess your options, select the right technology, get you started, and keep you running. We'll do as much or as little as needed, from training to full agency-level services.
We'll do everything for you, the parts you don't want to do, or get you started so you can do it all yourself.
Customized Email Marketing Services
We'll help you figure out if email marketing is right for you before making an investment
If you're new to email marketing, we'll build a foundation to get you started fast
We'll show you to take control of your email program and become independent
You can outsource your entire email marketing program to free up your time
If you need help with your email marketing program you'll always have trusted resources
TECHNOLOGY | DATA MANAGEMENT | CONTENT | STRATEGY | TRAINING
make you and your listings stand out
We Turn First Impressions into Lasting Impressions
Let's face it. Real estate is a competitive business. Competing for buyers and sellers; competing against other properties; competing against other agencies and agents. That's why making a first impression is important. Making a lasting impression is even more important.
Our marketing material services build your brand and makes you stand out in a very crowded space. From property photos to listing sheets and promotional materials, we provide the distinction you deserve with professionally designed collateral. Whether you use our services or services from any other firm, don't settle for less.
We Make You Stand Out with Distinction
Sales material, about you, your business, or about your listings, isn't a 'nice to have'. It's a must have. The important thing to remember is that, if handled correctly, your collateral can be a huge differentiated advantage. Professional material not only draws attention, but is also keeps attention longer.
Sure you can print out a multiple listing sheet to leave on the kitchen counter of one of your properties. But compare that to a professionally prepared flyer. The difference? The professionally prepared flyer brings out the selling points of the property ... the things you want a prospective buyer to remember.
Professional Collateral Highlights Your Selling Points
The science behind developing effective sales collateral is something every Real Estate Professional can never afford to overlook. Sales material is a tangible expression of you and your Brand and deserves attention to detail.
Effective sales material not only looks good, it grabs attention and separates your property from all others. In addition to grabbing attention, effective collateral is also memorable.
A decision to leverage professionally crafted sales collateral within a comprehensive real estate marketing strategy is a decision to stand out in a competitive and crowded market.
FLYERS | BROCHURES | POST CARDS | BANNERS | CUSTOM CONTENT
Professional Marketing Materials
separate you and your properties from everyone else
REINFORCE YOUR IDENTITY
using a personal website to control your digital presence
According the National Association of Realtors, over 90% of home and condo buyers start their search on-line and over half (50%) use a mobile website during their buying process.
In today's competitive real estate market, you can't rely on traditional marketing approaches. Personal websites provide a powerful platform for using inbound marketing techniques and creating an on-line presence integrated with social media.
Beyond the Broker's Website
You may think that your web presence is covered because you are listed on your Brokers website, or maybe even have your own page. But that's not enough.
With a personal website you're able to separate yourself and rise above the fray. A personal website is the perfect tool to provide relevant and valuable information to prospective customers and to become a valued client resource. And with a personal website you are able to use search engine optimization (SEO) to index your site so you can be found.
End-to-end Website Services
Whether you're building a new website or changing an existing one, taking the time to plan will prevent a lot of headaches and save time in the long run. It's important that your website accurately reflects your brand and portrays your image the best possible way. Be considerate of the website visitors so they can easily navigate the site and get the information they need.
PUMP UP YOUR
AND GET MORE BUSINESS ...
REFERRALS | LISTINGS | PROSPECTS | CLOSINGS
Digital technologies, including Facebook and Twitter, have had a tremendous impact on the real estate industry. The Digital Age has leveled the playing field, empowering all Real Estate Professionals easier and faster access to buyers and sellers.
But it comes with a price. Real Estate Professionals are finding it much harder to separate themselves from others in the industry. That's why Branding has become so important to successful Real Estate Professionals.
If you don't have a Personal Brand, you're a Commodity
A commodity is a product or service that is not distinguishable by the market. In a commodity market there is no tangible reason to select any one specific product or service based on differentiated value. This may be alright for produce in the grocery store, but it's a terrible position for a Real Estate Professional to be in.
Unfortunately, all too many realtors become a commodity without even realizing it. The way to avoid falling into the 'commodity trap' is to build a Personal Brand. It's priceless in the Real Estate business. Buyers and sellers have plenty of choices in deciding who to work with, your Personal Brand is the reason they choose you over someone else!
Beyond the Agency Brand
Agency Branding, in either large or small agencies, provides a comfort zone for most realtors thinking about the importance of having a Brand. After all, if they are associated with a large agency, the agency's recognition in the market is sure to attract buyers and sellers. Smaller agencies provide an alternative and must also attract customers.
But think about it. How is that distinguishing YOU, and how does that impact YOUR BUSINESS? Leveraging an agency brand has value, but that value is shared by others as well. The successful Real Estate Professional understands that and settles for nothing less than owning their unique Personal Brand. After all, a Personal Brand is priceless!
Building a Personal Brand takes a lot of planning and hard work. Left to form and take shape without guided structure, your brand may easily turn out to be a hindrance rather than an asset. Brands don't work on autopilot either.
If you don't take charge of your brand, you're missing a tremendous opportunity to grow your business.
We help Real Estate Professionals not only create, but also sustain their brand. If you want to build a new brand or strengthen your existing brand, the place to start is with a Personal Brand Audit. It's an outside-in approach to test the foundation and strength of your brand. The outcome is a specific road map to pump up the effectiveness of your personal brand.